
APEX Collision Center - Auto repair bodyshop serving Lynchburg VA | Forest VA | Madison Heights VA
ABOUT
About Apex Collision Center
Apex Collision Center was founded in 2022 by Joe Laslie, a collision repair professional who built the business through hands-on craftsmanship, operational discipline, and a strong focus on customer service. Previously, he handled many of the core functions for Laslie Auto Body, which was founded by his father, Dan Laslie. His responsibilities ranged from repair work and estimating to customer service and management, which gave him a deep understanding of both the technical side as well as the customer experience that surrounds it.
That background helped shape Apex Collision Center into the top rated collision center it is today. Joe has long emphasized that the success of Apex Collision Center comes from customer service, vendor relations, and not just repairs. That philosophy helped turned Apex Collision Center into a multi-location operation built on reputation, referrals, and a commitment to doing the work the right way, the first time.




Our People | Our Mission


At its core, Apex Collision Center is a service business built around trust. The company’s mission is not just to repair damaged vehicles, but to help their customers get back to normal. We could not do it without a professional staff and trained technicians skilled in the various aspects and in-depth details of auto body collision repair, paintless dent repair, and windshield replacement.
This mission is reflected in how Apex communicates, how repairs are explained, how customers are supported through insurance, and how vehicles are returned at the end of the process. From the beginning, the Apex goal has been to create an experience that feels professional, helpful, and reassuring rather than confusing or transactional.
The APEX of collision repair standards
At Apex Collision Center, trust is built through clear communication and dependable support from our team to you. From insurance claim assistance and rental coordination to regular repair updates, every step is designed to make the repair process easier and minimize delays to your restored vehicle.
That customer-first approach extends from our welcoming reception area to the professional techs who return your vehicle to its new glory. Apex's attentive service aims to exceed expectations of a traditional body shop and earn your confidence for the long term.
Do you have 'old' body or windshield damage?
Submit your damage details for a transparent, factory-spec estimate from our technical team.
